Search Engine Optimization
Guide
(cont'd)
Regards point #1, beware not to put in characters that don't make
any sense because your title not only has to be nice to search
engines but also has to be nice and attractive to people, the titles
do actually get read you know!.
As for the length of your title try to keep it at about 12-20 words
and less than 150 characters, having more than this will lessen the
relevancy of words in the tag and therefore they will become less
important to the search engines. If however you need a longer title
perhaps because you're targeting a wide range of keyphrases it is
advisable to put your most important keyphrases early in the tag,
the reason for this is that some search engines will truncate your
tag and only take a certain amount of it.
Meta Tags
Meta tags like title tags are tags which are embedded in the
HTML of a page. However they are not as important as title tags
because only a handful of search engines use them as a factor when
determining the relevancy of a page. They still must be included in
all your webpages however to get maximum results from the search
engines.
There are two types of meta tags which search engines look at, the
meta keywords tag and the meta description tag. Simply put the
keywords tag contains your keywords and keyphrases and the
description tag contains a keyphrase rich description of your site.
Here's the HTML needed for the meta keywords tag.
<meta name="keywords" content="Internet
Marketing Articles, Online Marketing tips, strategies, Internet
marketing tricks, secrets, website promotion">
Now here's the HTML need for the meta description tag.
<meta name="description" content="AKA
Marketing for Internet Marketing Articles, also Online Marketing
strategies, tips, tricks and secrets">
Again these tags have to be included between the two head tags
<HEAD> </HEAD>
Let's start with the keywords tag, this is where you list words and
phrases related to your website theme. You will see above that I
have included my main keyphrase right at the start of the tag -
"Internet Marketing Articles", this is because some search engines
will see words that start early in the keywords tag as more
important than ones just before the end of the tag.
The search engines that use the meta keywords tag all differ when it
comes to this assigning relavency to words within the tag, but they
all seem to rate pages with short to medium length keywords tag
better, so I would suggest that you keep your keywords meta tag
between 150 to 250 characters.
I have a lot less than 250 characters in the example keywords tag I
give above this is because I do not want to dilute the importance of
"Internet Marketing Articles" by including lots of words which I
have not placed elsewhere on my page.
Don't repeat a word more than 3-5 times in your tag because most
search engines nowadays will see this a spamming and could penalize
you in the form of poor ranking or complete exclusion from their
database.
The reason that the keywords meta tag is not widely used by search
engines is because the text in this tag cannot be seen by visitors
to a website. Therefore the search engines feel this tag will be
abused, by webmasters placing lots of unrelated words within it in
order to get more visitors.
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