Search Engine Optimization
Guide
By David Callan
Not by any sense of the word is search engine marketing a secret.
However there are secrets and tricks to search engine marketing. In
this article we'll try to successfully educate you on the different
factors which contribute to SEO, SEO is becoming a 'Hot Word' in
Internet marketing
In case you don't already know, SEO stands for Search Engine
Optimization. It is a vital part of any online marketers quest for
success.
It means preparing your website with the 'right ingredients' for the
search engines to 'like' it. If they 'like' your site you can expect
to get hundreds if not thousands of free visitors from them.
In fact some research has found that at least 65% of traffic to
websites comes from search engines. This is just a general figure
and of course varies depending on the other marketing methods you
employ, however this figure does give you an indication of how
important SEO is to any online business.
OK now we'll go through the different factors which affect your
sites ranking. First things first!
Choosing the right keywords Keyphrases
With most of the big 'useful' engines now operating express
submission services you will want to spend your dollars wisely.
Do You want:
If
you answered yes to these questions, then forget about choosing the
rights keywords, realize the benefit of keyphrases. This approach is
likely to generate much higher click through of highly qualified
visitors.
Let me explain this to you - How many people do you think search for
the word music? ''A lot'' - How many results come up for
music ''A lot''. What do you think your chances of appearing near
the top are, well I'll answer that one for you. SLIM TO VERY SLIM.
Not to worry though because visitors who click-through to a site
after searching for music are not highly targeted, you don't know if
they're searching for:
-
music tickets
-
music lessons
-
music CDs
-
music related equipment
-
music software
-
music news
-
etc., etc., etc.
It's
so vague that your time and effort would be better spent on other
methods.
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