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Google Ranking Tips
Google is by far the most popular search engine available today for
both ordinary surfers and webmasters alike. Surfers like it because
of the highly relevant results it gives and the speed at which it
delivers them. This is due to its complex text matching algorithm
and of course the Pagerankô system that this engine uses. More on
the Pagerankô system later. Google is popular with webmasters and
Internet marketing companies due to the highly workable ranking
system it uses.
Unlike other engines where information about how the results are
obtained are sketchy at best, Google actually publishes information
on its site about the results it produces. Hence webmasters have
things they can do to produce higher rankings.
What also makes Google popular with webmasters is the speed at which
they will spider and list your site. If you're not listed in Google
and submit your URL you're usually indexed within two weeks. If
however your site is already listed in the index Google should
reindex once every month, but more frequently if you've a high
This indexing and reindexing time is much quicker than most other
search engines. This allows webmasters to edit their pages
properties such as title, first few lines of text, headings, keyword
distribution and of course the number of incoming links to their
site. They can then discover quickly if the changes they made were
successful or not. It's because of this popularity that you need to
know the workings of the Google search engine. Without knowledge of
it you'll be ranked lower than all other sites that are only
slightly familiar with the Google algorithm and hence could lose
lots of potential customers.
Google ranking algorithm
Let's now continue onto the main part of this Google rankings report
by indulging ourselves in the Google ranking algorithm. Well there
are two main parts to the algorithm Google uses, the first is its
text matching system whereby Google tries to find pages relevant to
what the searcher has entered in the search box. The second and
equally important part of the algorithm is of course the Google
patented Pagerankô system.
I'll first go through how to make your pages relevant by discussing
the text matching part of the algorithm.
Google gives a lot of "weight" to the title tag when searching for
keywords. It is therefore vital to make sure your most important
keywords or keyphrases appear within this tag. It seems to work best
if you've other words in your title tag too after your keywords, but
try to remain under 35-40 characters.
I imagine many of you know this already but Google does not use meta
tags such as the keywords meta tag or the description meta tag. This
is because the text within these tags can't be seen by visitors to a
website. Therefore Google feels these tags will be abused by
webmasters placing lots of unrelated words in them in order to get
This lack of support for meta tags means that Google creates your
description from the first few lines of text on your page. This in
turn means that you've to have your keywords and phrases right at
the top of your webpage, if Google finds them your page becomes more
relevant, if however it doesn't find them the rest of your page has
to work harder to become relevant. To see an example of what I mean
scroll back to the top of this page and you'll notice keyword rich
wording similar to:
tips, ranking high at google.com, Google ranking tips, pagerank
algorithm, Google algorithm guide.
above text includes keywords and keyphrases related to the theme of
this page. Now when people search for any of those keywords or
keyphrases this page is much more likely to be near the top of the
results than a page that doesn't imply this technique.
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