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Website Promotion

1. Search Engine Submission 
2. Pay-Per-Click (PPC) Advertising
3. Reciprocal Linking
4. Banner Exchange Programs

5. Posting to Forums

6. Writing Articles for E-Zines
7. Ineffective and Unethical Promotion Methods

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6. Writing Articles for E-Zines

Sharing knowledge on the web can be a very powerful way to establish your online presence and credibility. First, you write a thoughtful and informative article on an topic in your area of expertise. Then you submit it to e-zines to be read by the general public and possibly re-published on other web sites.

Appended to the end of your article is a resource box containing a brief promotional message linking to your web site. Webmasters who wish to reprint your article on their sites are required to include your resource box along with any live links to your site.

For example, an article written by me might have the following resource box:

Article by Oudam Em. Oudam is the webmaster of Web Launch, http://www.nexcomp.com/weblaunch, a free resource for web site promotion and  search engine optimization. Please visit his site for more free tips and tutorials on building traffic and generating income on your site.

The benefit that you get from your article is two-fold. First, your article will be read by visitors to the e-zine site. If they find it helpful and interesting, they will likely visit your web site to see what else you had to offer. Second, webmasters who find your article useful to their visitors may re-publish it on their sites, giving your article additional exposure.

Every time your article is re-published on a web site, you gain an additional one-way link to your site through the live link in your resource box. This adds to your link popularity and ultimately increases your search engine rankings.  As you can see, the true potential of your article lies in its ability to propagate virally in cyberspace.

For your article to propagate virally, it should appeal to both readers and webmasters alike. Keep in mind that your goal is hold your readers' attention long enough for them to get to the  resource box.  If your article is boring and uninformative, few people will read it beyond the first or second paragraph.

Below are some pointers to consider when writing an article:


1. Give your article a catchy title.

Your title is the first and often the only thing that visitors see when they skim through a list of articles on an e-zine page. Put some thought into coming up with a title that grabs the reader's attention right away. Words like "Secrets", "Free", and "Successful" tend to attract more attention than others.


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