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Offline Promotion Guide
Banner ads, search engines and link exchanges. We've all tried them
while promoting our sites and online businesses, some have worked
more successfully than others mind you but just because you run an
online business doesn't mean you've to always promote it online. In
fact on many occasions a websites marketing budget can be spent just
as effectively using offline methods as it can be using online
methods such as the ones mentioned above. Indeed website branding
seems to be much more successful using offline methods such as TV
and Radio. This article is your guide to promoting your website
offline, I hope you enjoy it.
Your URL is very important
The basis behind any offline promotion campaign for your website is
of course to get your website visited more often and if your sales
letter is good enough to get more sales from these extra visitors.
This can only be done by getting the address of your site 'out
there' and visible to lots and lots of people. It's for this reason
that your URL is very important, it's your lifeline in the offline
world, the amount of exposure it receives will make or break your
offline campaign. It should appear on any material you send to
customers or clients, others businesses you deal with and most
importantly potential customers.
More on where you can put your URL offline a little later, but for
now here's a little paragraph or two regarding things which you can
do online to help your offline marketing efforts. First off your
website should always have a banner (a standard 468 x 60 or larger
banner works best) at the top of every page with your website
address clearly visible on it.
The reasoning behind this it that many people prefer to print out
larger webpages with articles, stories, tutorials and the like to
read later and then keep for reference rather than read them online
as they're surfing. Without your URL on your banner people may
re-read your content but never revisit your site due to them simply
forgetting your website address and you may have lost a customer.
It's also a good idea to make available online any recent press
releases you may have issued. This is due to the fact that many
journalists and editors surf the web, if they like your company and
product they might be inclined to let their readers know why. A
press release will provide them with the latest information
regarding your company helping them to do this.
Now we'll go through where you can promote your site offline.
Put your URL on all day to day business items
In the day to day running of your business you'll use many document
type items. By these I refer to invoices you send, faxes you send,
checks you send, product packaging, business cards etc. Your URL,
email address and an attractive website slogan which makes people
want to visit should all be present on each of these items either in
the form of a banner used with faxes, invoices or other letterhead
paper items or simple text which is generally used for business
cards and checks. You could even include your URL and if space
permits your website slogan on all the simple letter envelopes you
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