Improve the Link Popularity of your site
(cont'd)
3) Giving testimonials
This may sound a bit unusual, but giving testimonials for products
or services which you find useful can be another moderately
effective way of improving the link popularity of your site. If you
really like a product, simply write to the company and tell them why
you liked the product so much and how it has helped you. Chances
are, the company will write back to you to thank you for your
comments and will ask you for permission to display your comments in
their web site. Tell the company that you have no problems if they
publish your comments, but request them to add a link to your site
along with the testimonial. There is every possibility that the
company will agree since publishing the URL of your web site gives
more credibility to the testimonial.
Of course, please don't go about giving testimonials to every
company you can locate just because it will improve your link
popularity :-)
4) Posting to Message Boards and Discussion Lists
Another moderately effective method of increasing the link
popularity of your site is to post to online message boards. At the
end of every message that you post, you can sign off by mentioning
your name and the URL of your web site. If the message board allows
it, you can even include a short promotional blurb about your site
at the end of your posts. However, make sure that the individual
messages that are posted to that message board are archived in
static HTML pages (i.e. the URLs for the individual messages should
not contain a "?"). Otherwise, the search engines will consider
these pages to be dynamic pages and may not spider these pages and
hence, will not be able to find your link.
Email based discussion lists which are archived on the web in static
HTML pages can also be used to boost the link popularity of your
site in a similar manner. In this case, the signature file that you
use with your email program should contain the URL for your web
site.
5) Starting a Link Contest
A good method of improving the link popularity of your site is to
give away prizes to other webmasters if they link to you. The prizes
that you give out should ideally be something which other webmasters
will find valuable enough to want to link to you, but which do not
cost you too much. For instance, if you publish a newsletter, and
have unsold ad inventory, you can give away some free advertisements
in your newsletter to the winners. If you sell a software (or an
ebook), you can give away a free copy of your software or ebook to
the winners, since it doesn't cost you anything to produce an
additional copy of digital goods like software and ebooks.
Link contests work best if you run the contest on a continuous basis
and if you declare new winners frequently. If you run the contest
for a few months, and then stop it, the webmasters who had linked to
you will all remove their links. However, if you run it on a
continuous basis, and declare new winners every month or so, the
webmasters will have the incentive to keep their links to your site.
Also, make sure that you require all participants to have a link to
your site either in their home page, or in an internal page of their
site which is linked to their home page. Also ensure that the page
which contains the link is no more than two levels deep from their
home page (i.e. it should not take more than two clicks to go from
the home page to the page containing the link). If they don't do
this, the search engine spiders may not index the page which
contains the link to your site, and hence, may not find your link.
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