Creating Keyword Rich Pages
By Sumantra Roy
Once you have established the keywords for which you should optimize
your site for the search engines, it is time to figure out how you
can get a high ranking in the search engines for those keywords. The
solution is to create Keyword Rich Pages (KRPs) - pages which
provide good content and in which a particular keyword is repeated a
number of times so that the page gets a top ranking for that
This article is focused on how you should create these KRPs. I am
assuming you have a working knowledge of the different HTML tags
like the Title tag, the Meta Description tag, the Meta Keywords tag,
the Heading tags, the Alt Tag etc. If you don't, just go to this
site for a good introduction to such HTML tags.
Now, let us assume that your company sells packaged tours to
Australia, and that you are targeting the keyword "travel to
australia". Here's how you create the KRPs:
The Title Tag:
The first and most important tag to consider is the Title tag. You
should always begin the Title tag with the keyword that you are
targeting. Also remember that the search engines are going to
display the Title tag while they are displaying the results of a
search. Hence, you need to make the Title tag attractive to humans
Here is one Title tag that I may have used: "Travel to Australia and
discover its scenic beauty". Have a look at the Title tag - it uses
the keyword right at the beginning and also tells people how
beautiful a place Australia is.
Of course, all Titles need not be like the one I used. The Title
that you use depends on the subject matter of your site. However,
you should follow all the general rules that I have outlined here.
Meta Description Tag:
The Meta Description tag is used by many search engines to provide a
short description of the page that is listed in the search results.
Hence, like the Title tag, it is important that the Meta Description
tag be keyword rich as well as attractive to humans.
The rules for the Meta Description are more or less the same as
those for the Title tag. However, the content of this tag will
generally be longer than that of the Title. Here's what I may have
used in the Meta Description tag:
"Travel to Australia - We take care of all the details of your trip
so that you can travel with complete peace of mind."
Note how this description repeats the keyword and also the benefit
that it stresses - it says that the customer will be able to travel
without having to worry about the intricate details of the trip -
you will take care of them.
Meta Keywords Tag:
The Meta Keywords tag has become less and less important as far as
search engine optimization is concerned. In fact, you can get top
rankings without having anything in the Meta Keywords tag at all.
However, just to be on the safe side, you would want to include some
keywords in the Meta Keywords tag. You should also include some of
the common upper/lower case variations of the keyword. The rules for
the Meta Keywords tag are pretty simple - don't repeat any keyword
in the Meta Keywords tag more than three times and don't repeat any
keyword one after the other. Here's what I may have used in the Meta
"Travel to Australia, tourism, travel to Australia, Down Under,
TRAVEL TO AUSTRALIA"
Note how I have introduced "tourism" and "Down Under" just to
separate the different instances of the keyword.
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