|
Program |
Min. Deposit |
Min. Bid |
Pros |
Cons |
|
Google AdWords |
$5 |
$0.05 |
-
Largest search engine in
the world
-
A low $5 startup fee
-
No monthly minimum
spending required
-
Excellent tutorials and
support documentation
|
-
$0.05 minimum bid for
any keyword
-
Ads that do not meet
Google's expected cost-per-click and click through rates
get reduced exposure
|
|
Overture |
$30 |
$0.10 |
-
Boasts a reach of 80% of
all internet users; shows ad on Yahoo!, MSN, AltaVista,
CNN, InfoSpace, and ESPN in addition to Overture
-
Excellent Keyword
Selector and View Bid tools
-
Excellent tutorials and
support documentation
|
-
$0.10 minimum bid for
any keyword
-
Minimum monthly spending
of $20
-
Removes poorly
performing ads
|
|
WebLaunch.us |
$10 |
$0.01 |
- Low minimum
initial deposit
Low minimum keyword bid
No
monthly spending requirement
Generous affiliate program
encourages web publishers to
insert WebLaunch search box on their
sites, increasing exposure of your ad
Offers downloadable toolbar to allow
visitors to perform search without
visiting WebLaunch.us
|
-
Relatively low traffic
compared with the major PPC search engines
|
|
SearchFeed |
$25 |
$0.01 |
-
Low minimum bid/no
monthly spending requirement
-
Pays close attention to
potential conversion rates for advertisers through
stringent traffic criteria and their TrafficAnalyst
system
-
Mass keyword submission
capability
-
Geotargeting capability
|
-
Account activation takes
at least two days
-
Minimum deposit of $25
(nonrefundable)
-
Relatively low traffic
|
|
7Search
|
$25 |
$0.01 |
-
Low minimum bid
-
Distribution through
ePilot.com, Genieknows.com,
Mamma.com,
Oversee.net, ABCSearch.com, Looksmart, and Pageseeker
-
No monthly minimum
-
Shows popularity of your
keyword along with the bid amount and ranking while
you're bidding
-
E-mail notification when
you are outbid for the top ranking on a keyword
-
Keyword mapping feature
allows your ad to be displayed when near matches
to your keywords are searched on
|
-
$25 minimum deposit to
open an account
-
Accepts only websites
that deal with travel, gaming, and website owners
-
Available only in
English-speaking countries
|
FindWhat |
$25 |
none |
-
BidOptimizer™ tool
allows you to bid for a specified ranking, not just for
the top ranking
-
Distribution through
CNET's Search.com, Excite.com, Webcrawler, MetaCrawler,
DogPile.com, and MS Explorer Autosearch.
-
High click to sales
ratio
-
Shows ranking of key
term at time of bid placement
-
Business Builder program
offers
one-on-one
consultation with a FindWhat
consultant
|
-
Up to a 3 day review for
new keywords
-
Campaigns can take up to
two days to set up
-
Minimum deposit of $25
|
Kanoodle.com |
$5 |
$0.05* |
-
Free banner impressions
for the top bidder
-
Proprietary
KeywordTarget, ContextTarget, and BehavioralTarget allow
targeting of keyword, context, and user behavior,
respectively.
-
Partners with
CBSMarketWatch.com, MSNBC.com and USATODAY.com.
-
Affiliate distribution
through Metacrawler.com, Search.com, Dogpile.com and
WebCrawler.com
-
Search and Click Stats
by keyword for the previous month
|
-
Keywords take 1 to 3
days to be displayed
-
Relatively high
minimum bid of $0.05*
-
Must bid on both the
singular and plural forms of a keyword
-
Minimum deposit of $50
(non-refundable)
-
Minimum spend of $10 per
month
|
|
PageSeeker
|
$25 |
none |
-
Excellent customer
support
-
Looks like a natural
search engine rather than a pay-per-click portal
-
Offers free listing of
site
|
-
Tracks raw, not unique,
clicks
-
Minimum deposit of $25
|
|
Search 123
|
$50 |
$0.01 |
-
Excellent customer
support
-
Easy to use advertiser
interface
-
Quality traffic (good
conversion rate)
-
Proxy bid feature allows you
to maintain the highest position possible by specifying
the maximum you are willing to spend
-
New listings and listing
changes appear almost immediately
-
Distribute through
NetZero, Juno, WebDesk and Everyone.net
|
-
Accepts only English
content
-
Minimum deposit of $25
-
Relatively low traffic
compared with the major PPC search engines
|
|
goClick |
$10 |
$0.01 |
-
Low minimum bid
-
Minimum deposit of just
$10
-
New listings and listing
changes appear almost immediately
-
AutoBid tool lets you
set the maximum bid, and goClick.com automatically
adjusts your bid to one cent above the next highest bid
-
Partners with ePilot.com,
MetaCrawler.com, Mamma.com, DogPile.com, and
Chocolate.com.
-
Mass keyword upload
capability
-
Allows PayPal payments
|
-
Relatively low traffic
compared with the major PPC search engines
|
|
Enhance |
$50 |
$0.03 |
-
Logo Links - link to
your site through a small logo that accompanies
your ad.
-
Offers banner
advertising
-
Publicly traded on
NASDAQ (MCHX)
|
-
Relatively low traffic
compared with the major PPC search engines
-
$0.03 minimum bid
|
|
ePilot™
|
$100 |
$0.07** |
-
Excellent support -
assigns a
client services expert to
each account
-
User-friendly interface
-
Over 3 billion monthly
searches through ePilot.com and its distribution network
of over 290 sites, including Yellowpagesnationwide.com
Fitness.com, Index.com, Pageseeker, and Searchbug
-
Mass keyword submission
available
-
Reports include the IP
addresses of visitors
|
-
Minimum spend of $10 a
month
-
Advertisers must bid at
least $0.07 to have ad appear in all partner sites in
ePilot's distribution network
|
