Link Popularity Check
How popular are you?
Link popularity check is one of the best ways to quantifiably and independently measure your website's online awareness and overall visibility. Simply put, link popularity refers to the total number of links or "votes" that a search engine has found for your website.
Marketleap has designed this link popularity tool to help website owners find out who is linking to their site, but also to give a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players.
Here are some ideas for useful data you can gather using the Link
Popularity tool:
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Total number of pages in each search engines index that contains a
link to your site, including your own website.
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Browse through the sites that are linking to you. This gives you a
view of the volume and quality of pages linking to you. It’s another
way to view the sites that may be referring traffic to you. Once you
find out who is linking to you and where they are linking to, you
can understand the areas of your site that are performing well.
You’ll also be able to strategize ways to improve your reach and
performance by knowing your audience.
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How are your competitors performing in search engines? If they are
performing well, you can look at the sites that are linking to them
to understand the places you need to improve your visibility.
This tool SHOULD NOT be used to:
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Determine the dollar ($$) value of a website domain name. This tool
is simply provided as a convenience and the user should take note
that not all Links are equal in the eyes of the search engines. Just
because one site has more links than another does not mean that it
is a better site or necessarily more popular.
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Excessively track link popularity values. Measuring your link
popularity values once per month is more than enough. Checking daily
or weekly is not a good use of your time. Instead, go create some
new content that your visitors would benefit from. Suspicious
activity may be reported to the search engines at Marketleap’s
discretion.