Ineffective and Unethical Web Site Promotion Methods
By Oudam Em
In this article I discuss some ineffective and/or unethical website
promotion tactics. I talk about them here so that
you won't waste your time and resources pursuing them.
you're like me, you're sick and tired of receiving hundreds of spam
messages in your mailbox every morning, and you would not consider
buying anything they had to offer, even if it's something you really
Needless to say, spammers are not the most decent people in the
world, and it comes as no surprise that many of them are also scam
artists posing as eBay or PayPal to steal your credit card
information. Everday inexperienced and unsuspecting internet users
continue to fall prey to unscrupulous characters from the dark
corners of cyberspace.
While spamming is not a completely ineffective promotion tactic, I
don't recommend it as a way to promote your site at all. Not only is
spamming highly intrusive and unethical, but it could also get you
into a lot of trouble. Just imagine how many people you'd have to
anger to make a sale or to get a visitor to your site. The search
engines will ban your site when they find out that you have been
spamming. Various laws are now being made to prosecute spammers.
Pop-up/Pop-under Traffic Schemes
Have you seen ads offering "1,000 visitors for $9.95"?
Consider this: many companies are willing to pay up to $10 or more
for every visitor Google or Overture sends to their site. Why
wouldn't they spend their $10 to get 1,000 visitors from pop-up ad
Perhaps they're smart enough to realize that the 1,000 "visitors"
they would get from having their sites displayed in pop-up and
pop-under windows on other sites are worth less than the one
legitimate visitor Google or Overture sends
While not necessarily unethical, pop-up advertising is no longer as
effective as it used to be. Most web surfers find pop-ups annoying
and intrusive, and many now use pop-up blockers to avoid them. Even
those who don't have blockers installed on their browsers have grown
accustomed to instinctively close pop-ups and pop-unders without
taking a glance at them.
A pop-up exchange is a program that allows members to show pop-up
windows linking to one another's site. As a member of the exchange,
your site would display a pop-up linking to another member's site
every time someone visits your site. There is usually an exchange
ratio involved. A 2:1 exchange ratio means that for every two
pop-ups you show on your site, your pop-up would be displayed once
on someone else's site.
Pop-up exchanges aren't especially effective for the reasons
mentioned above. Furthermore, they are vulnerable to cheaters who
use automated means to fraudulently inflate their credits.
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